Culinary Competitions International, a central California-based company that partners with both agricultural commodity boards and private brands, is expanding its enterprise to meet global demand. CCI will now operate as Ag Marketing Worldwide, a world-class marketing firm that provides expertise across the globe in brand consulting, event management, creative design and public relations/marketing.   

AMW’s marketing expertise includes but are not limited to coordinating foodservice and retail trade presentations, recipe contests, trade and governmental relations, trade show management, food manufacturer promotions, international media strategy development and foreign public relations, as well as providing translations in 52 languages, full graphic design, animation and global social media management. AMW has positioned itself to execute an array of unique marketing initiatives — virtually anywhere on the globe — customized specifically to fit its clients' goals to increase exports/imports sales.

AMW recently opened four offices in Hong Kong, Guangzhou, Shanghai and Beijing in order meet client demands in one of the largest export markets in the world.

“While our roots are in the culinary arts, we offer highly specialized expertise in a wide range of other areas that help position our clients' products for international sales success. Our new name more accurately represents what we do for our clients on a regular basis,” AMW President Peter DeYoung said in a press release. “We are a highly creative company that can tackle just about any challenge thrown our way, and that’s what separates us from others.”

One of AMW’s main focuses is to increase sales in its clients' international markets and lead its clients where they see opportunity to expand in the most profitable way.

“The challenge that we see our clients constantly faced with is how to more efficiently and effectively spend the dollars allotted for international marketing,” DeYoung said. “It’s all about creating measurable results for our clients, and with a team of industry professionals in each country, AMW successfully navigates the challenges to each market.

“With specific marketing initiatives for the culinary industry, AMW creatively increases exports and brand awareness simultaneously, getting the attention of client’s target buyers and consumers while delivering results clients can appreciate,” DeYoung added in the release.

The AMW team is focused on developing bold, yet achievable marketing initiatives for current and prospective clients. AMW aims to continue growing commodity boards and brands around the world and ensure that their marketing dollars are spent efficiently and effectively.