Key Food acquires SuperFresh banner
Key Food acquires SuperFresh banner
Key Food Stores Co-Operative Inc., a supermarket co-operative with 217 stores that are primarily member-owned, has acquired the “SuperFresh” banner name and related intellectual property assets from the Great Atlantic & Pacific Tea Co.
Key Food is planning to open several stores under the SuperFresh banner in the near future, the first of which may be as early as this month.
Over the last five years, Key Food has been one of the fastest-growing retailers in the Northeast. It most recently purchased 24 stores from A&P, adding approximately $400 million in annual retail sales and bringing total annual retail sales to $2.3 billion.
“Key Food is pleased to acquire the SuperFresh banner and have the opportunity to offer shoppers even more grocery options through some of our larger format stores under the SuperFresh name,” Dean Janeway, chief executive officer of Key Food, said in a press release. “We proudly welcome SuperFresh into our supermarket family.”
Key Food plans to “better” the SuperFresh banner and build on its strengths. This banner will be primarily used for larger-format stores in suburban areas, where Key Food plans to rebrand certain existing stores that fit this model, as well as with new store acquisitions.
