Frieda’s makes big splash with attention-grabbing citrus bags
Frieda’s makes big splash with attention-grabbing citrus bags
Citrus fruits are enjoying their time in the spotlight, from everyday shoppers to foodies to chefs. And it’s not just during the winter when shoppers are looking for healthier options to brighten up their foods on dreary days. Specialty citrus is here to stay.
Once a limited specialty item, Meyer lemons have become increasingly popular. New and unusual citrus varieties like kumquats, finger limes, and Buddha’s hand citron are getting more attention these days thanks to the growth of foodie-focused millennial shoppers, who always seem to want something new and different — an “adventure” with every meal. Retailers who offer a wide variety of produce options can capitalize on this experiential shopping trend.
Part of Frieda’s Specialty Produce overall brand refresh, new specialty citrus bags offer an eye-catching design that welcomes shoppers to give the fruit a try. Featuring fun wordplay like “Don’t pucker up, we’re sweet” for Meyer lemons and “We’re blushing on the inside” for pink lemons, the packages attract curious shoppers who may not have tried these varieties.
Frieda’s branded line of citrus bags stands out with bright, bold, playful copy paired with a natural, kraft-paper feel. Frieda’s launched its new one-pound Meyer and seedless lemon bags in October 2015, and has recently added a one-pound pink lemon bag and an “adorable” eight-ounce kumquat bag to the line.
