Second annual Viva Fresh Expo sells out with increased buyer attendance
Second annual Viva Fresh Expo sells out with increased buyer attendance
For the second year in a row, the Viva Fresh Expo, presented by the Texas International Produce Association, has sold out the exhibit hall with increased retail and foodservice attendance. The expo will be held March 30 to April 2 at the JW Marriott Hill Country Resort & Spa in San Antonio, TX.
“Once again, the response from retail and foodservice buyers and directors continues to exceed our every expectation,” Bret Erickson, president and chief executive officer of TIPA, said in a press release. “From H-E-B, Walmart, Kroger, Ahold, Wegmans, Albertsons to Sysco and US Foods, we have more buyers signed up compared to this the same time period last year.”
The expo will focus heavily on networking and education including virtual field tours at farms and facilities in Texas and Mexico along with a range of education topics focused on both international trade with Mexico and the latest in consumer and weather trends.
In addition, a key objective of the Viva Fresh Expo is to empower the produce industry to increase the consumption of fruits and vegetables and several events including the keynote speaker presentation will focus on health and wellness.
“The importance of the Southwest, Texas and Mexico growing region is a key reason why we have and continue to receive such as positive response from retail and foodservice buyers, directors and category managers,” stated Jimmy Bassetti, president of J&D Produce and chairman of the Retail & Foodservice Attendee Committee. “This is a regional expo that extends international boundaries bringing value to both suppliers and buyers.”
For more information, please visit the expo website at www.VivaFreshExpo.com.
