BC Hot House and Greenhouse Produce join forces to start new sales and marketing venture
BC Hot House and Greenhouse Produce join forces to start new sales and marketing venture
VANCOUVER, BC -- BC Hot House Foods Inc., here, and Greenhouse Produce Co. LLC. in Vero Beach, FL, jointly announced Dec. 13 the formation of their new sales and marketing company.
The grower-owned company will market all greenhouse produce grown by the producers of both companies. The company will be led by President Brian Beggs; sales and marketing will be directed by Vice President of Sales and Marketing Fried De Schouwer.
BC Hot House Foods is a private corporation owned by its grower members located in British Columbia,. It has marketed greenhouse vegetables for more than 30 years and represents 520 acres of high-tech greenhouse production, 200 acres in British Columbia and another 320 acres through its five grower partners in Mexico.
Greenhouse Produce Co., founded in 2005 by a core group of Mexican greenhouse growers, represents 150 acres of high-tech greenhouse production in Mexico.
The new sales company is the first of its kind, linking greenhouse growers in Mexico and Canada under one sales umbrella. This combined supply base will generate marketing, sales and operational efficiencies while creating value for its customers and its members, according to a Dec. 13 press release.
The innovative new company was formed to respond to changing expectations in the retail marketplace. First-choice suppliers must offer retailers consistent 12-month supply with the capacity to fill their customers' orders. Products must have the quality and flavor consistency that their customers expect, they must be delivered by a world-class distribution and logistics service and they still be offered at a competitive price.
This new venture, with its solid supply base and the proven credibility of its grower partners, will fill this expectation. All product offerings will be sold under the established "BC Hot House" brand and will include beefsteak tomatoes, on-the-vine tomatoes, cocktail tomatoes, colored bell peppers and English seedless cucumbers.
The grower-owned company will market all greenhouse produce grown by the producers of both companies. The company will be led by President Brian Beggs; sales and marketing will be directed by Vice President of Sales and Marketing Fried De Schouwer.
BC Hot House Foods is a private corporation owned by its grower members located in British Columbia,. It has marketed greenhouse vegetables for more than 30 years and represents 520 acres of high-tech greenhouse production, 200 acres in British Columbia and another 320 acres through its five grower partners in Mexico.
Greenhouse Produce Co., founded in 2005 by a core group of Mexican greenhouse growers, represents 150 acres of high-tech greenhouse production in Mexico.
The new sales company is the first of its kind, linking greenhouse growers in Mexico and Canada under one sales umbrella. This combined supply base will generate marketing, sales and operational efficiencies while creating value for its customers and its members, according to a Dec. 13 press release.
The innovative new company was formed to respond to changing expectations in the retail marketplace. First-choice suppliers must offer retailers consistent 12-month supply with the capacity to fill their customers' orders. Products must have the quality and flavor consistency that their customers expect, they must be delivered by a world-class distribution and logistics service and they still be offered at a competitive price.
This new venture, with its solid supply base and the proven credibility of its grower partners, will fill this expectation. All product offerings will be sold under the established "BC Hot House" brand and will include beefsteak tomatoes, on-the-vine tomatoes, cocktail tomatoes, colored bell peppers and English seedless cucumbers.
