MBG Marketing board names new CEO
MBG Marketing board names new CEO
Grand Junction, MI-based MBG Marketing's board of directors hired Frank G. Bragg III for its chief executive officer position to take effect Jan. 2. Mr. Bragg has been working closely with E. Kirk McCreary, the current CEO, to ensure a smooth and productive transition for the blueberry promoting organization.
The selection of Mr. Bragg culminated a search process initiated by the board in February. A special selection committee, assisted by one of the top executive placement firms in the produce industry, conducted a national search to identify the right candidate.
Mr. Bragg, a former resident of Southern California, comes to MBG with 30 years of professional experience working for brand leaders Blue Diamond Growers, Mauna Loa Macadamia Nut Co. and most recently Sunkist Growers, where he served as vice president of citrus juice and oils. Mr. Bragg led Sunkist's juice business to record returns, doubling the unit's profitability through improved juice quality, productivity and worker safety.
"I am excited about the opportunity to lead MBG Marketing during a time of historic prosperity for blueberry growers," Mr. Bragg said in a press release. "We have a talented management team and it is a good time to build upon the consumer's awareness of the health benefits of blueberries, which has increased blueberry consumption. We are well positioned with our member base to capitalize on the growth of the berry category."
The selection of Mr. Bragg culminated a search process initiated by the board in February. A special selection committee, assisted by one of the top executive placement firms in the produce industry, conducted a national search to identify the right candidate.
Mr. Bragg, a former resident of Southern California, comes to MBG with 30 years of professional experience working for brand leaders Blue Diamond Growers, Mauna Loa Macadamia Nut Co. and most recently Sunkist Growers, where he served as vice president of citrus juice and oils. Mr. Bragg led Sunkist's juice business to record returns, doubling the unit's profitability through improved juice quality, productivity and worker safety.
"I am excited about the opportunity to lead MBG Marketing during a time of historic prosperity for blueberry growers," Mr. Bragg said in a press release. "We have a talented management team and it is a good time to build upon the consumer's awareness of the health benefits of blueberries, which has increased blueberry consumption. We are well positioned with our member base to capitalize on the growth of the berry category."
