Promote and celebrate Women’s Day throughout the store and all month long
Promote and celebrate Women’s Day throughout the store and all month long
It always seems like we cannot possibly think of one more occasion to promote flowers and then one happily comes along and gives us fresh excitement and renewed purpose to sell. Women’s Day is on Tuesday, March 8, but it can really be promoted throughout the store and for well into the whole month.
You could start in-store promotions by reaching out into the community and inquiring about inspiring, successful women who touch the lives of everyone who shops or works in the surrounding neighborhoods. Or encourage people to send in a story about someone that inspires them, or someone that makes a difference in the lives of others, and then take the time to promote those stories. Create a designated area in-store where people’s stories can be shared. Run promotions with flowers, health and wellness, and food throughout the entire store — this kind of recognition will have positive results.
Women’s Day can help remind everyone to see the importance of all the women in their lives and also the importance of family — whether it’s the woman who stays home and is the chief executive officer of the house, or if she is a corporate CEO in the workplace. Maybe it is a woman helping to bring more value to the family by volunteering, inspiring and making a difference. Either way, she lends a great deal of support to the community and she should be recognized and celebrated on Women’s Day with flowers.
Sue DeMuth is manager of floral merchandising, Heartland Region, at Spartannash in Edina, MN. She can be contacted at [email protected].
