Safeway, Sobeys lower produce prices
Safeway, Sobeys lower produce prices
Sobeys Inc. announced today that Safeway and Sobeys stores in Alberta are on a mission to offer better produce at lower prices every day. The initiative is part of Sobeys’ commitment to help Canadians eat better, which was launched in 2013 with global better-food advocate and chef Jamie Oliver. Safeway has now also adopted this platform.
Beginning Jan. 29, customers at both Safeway and Sobeys stores can expect to see changes to the produce department. This includes the following:
- Lowered prices on many produce items compared to their regular in-store everyday prices, including many items Canadians buy every week.
- Weekly “produce picks” selected for their optimum quality.
- A wide selection of quality organic produce.
- Tips on preparation from Jamie Oliver.
- A 100 percent satisfaction guarantee.
“I’m really passionate about making fresh food easier to get and cheaper for Canadians,” Oliver said in a press release. “It’s so exciting to kick off the new year with a brilliant price drop in fresh produce. This is so good.”
“We know produce pricing is top of mind for many Canadians and we want to help western Canadians eat better and more affordably,” Dave Rodych, vice president of operations for Safeway, said in the release. “We hope the improved produce experience at our stores will not only help customers continue to enjoy their everyday staples like potatoes and lettuce, but to also discover fruits and vegetables they may not have tried before.”
Safeway and Sobeys are also introducing more positive changes to help Canadians eat better in the meat department.
“We think customers are going to be really excited about what they see in stores starting today,” Scott Chollak, vice president of operations for Sobeys, said in the release. “Our customers have told us what matters most is better, fresh produce and that’s why we’re investing in improving assortment, enhancing quality and providing more expertise and food knowledge — all at affordable prices.”
