Giumarra to debut French apple variety next month
Giumarra to debut French apple variety next month
Giumarra Wenatchee announced that its new apple offering, Antarès, will have initial trial shipments beginning in February.
Antarès is a firm, medium-sized apple developed in a French breeding program. It is a hybrid of the Elstar variety. The variety is naturally disease resistant and boasts a sweet, aromatic taste. Its flesh is juicy and delicately acidic, delivering an excellent flavor balance.
"We are offering Antarès in a 13-kilogram Euro-style carton on the East Coast," Jason Bushong, division manager for Giumarra Wenatchee, said in a press release. "This is a classic, red-orange hued apple with similar characteristics of consumers' favorite apples, but it offers the added benefit of a unique sustainability story."
Due to its naturally bred characteristics, Antarès requires 70 percent less traditional disease treatment, reducing environmental impact and promoting shelf life.
"Giumarra will continue to offer our customers unique, exciting varieties from around the world, grown for peak flavor while considering what's best for the environment," Scott Ross, eastern region business manager for Giumarra, added in the press release. "Market research indicates that specialty apples are driving category growth, and help draw consumers into the produce aisle. We want to continue delivering memorable flavor experiences to shoppers. Sampling this variety at retail is highly effective in introducing consumers to the Antarès' great story and flavor profile."
