Exciting promotions on the horizon for NOA
Exciting promotions on the horizon for NOA
Kim Reddin, director of public and industry relations for the National Onion Association of Greeley, CO, said that 2007 is going to be a year filled with exciting activities and promotions.
Research activities on a new retail guide are coming to a conclusion, and Ms. Reddin said that the publication should be available soon. Photography is expected to be completed in the spring.
"The focus [of the publication] is to give produce buyers and managers purchasing, production, merchandising, packaging and nutrition information," she said. "The cool thing is it will be a beneficial piece for members."
A full-page color feature for food sections of newspapers is also being developed. NOA also plans to co-op with another commodity board to create two two-columm features focusing on health, convenience and new recipe concepts. These columns will be planned for spring and fall of 2007.
According to Ms. Reddin, similar columns published in 2006 were a hit, "reaching a total of 5.5 million [distribution]." This means 13 million people were exposed to article content, Mr. Reddin went on to say.
The columns are placed through the Family Features Syndicate. "We're guaranteed 600 online placements per article," she said of Internet exposure. In 2007, NOA plans to exhibit at either the American Dietetic Association or the International Association of Culinary Professionals. "We are making the decision as to where resources can best be used," Ms. Reddin explained. NOA's booth will be updated prior to participation.
NOA is also planning to send boxes of fresh and storage onions to magazine test kitchens to help with the development of new recipes. "We will also provide tips and trends to the test kitchen people," she stated. "If they develop a new recipe, it puts onions out there."
An onion giveaway project is also being developed for 2007. NOA will give away a truckload of onions to spectators at a sporting event. "We still have some details to work out," Ms. Reddin said.
On the commercial side, Ms. Reddin said NOA staff recently attended a conference to promote recipes and articles with food editors in the United States. "We had our best year ever for foodservice," she told The Produce News.
A total of 38 articles were placed in 2006 to promote onions. The net effect of the placement, said Ms. Reddin, was to expose the articles to 2 million people.
NOA will exhibit at a foodservice educators' show in Chicago in 2007. "This is a good place to reach high school and college foodservice educators," Mr. Reddin said. She added that television's Food Network has sparked foodservice education as a viable career for young people.
A compact disc has been developed for foodservice educators which covers a variety of topics including tasting demonstrations in the classroom.
Ms. Reddin said that NOA is also looking forward to participating in the Produce Marketing Association convention in Monterrey, CA, next year.
Research activities on a new retail guide are coming to a conclusion, and Ms. Reddin said that the publication should be available soon. Photography is expected to be completed in the spring.
"The focus [of the publication] is to give produce buyers and managers purchasing, production, merchandising, packaging and nutrition information," she said. "The cool thing is it will be a beneficial piece for members."
A full-page color feature for food sections of newspapers is also being developed. NOA also plans to co-op with another commodity board to create two two-columm features focusing on health, convenience and new recipe concepts. These columns will be planned for spring and fall of 2007.
According to Ms. Reddin, similar columns published in 2006 were a hit, "reaching a total of 5.5 million [distribution]." This means 13 million people were exposed to article content, Mr. Reddin went on to say.
The columns are placed through the Family Features Syndicate. "We're guaranteed 600 online placements per article," she said of Internet exposure. In 2007, NOA plans to exhibit at either the American Dietetic Association or the International Association of Culinary Professionals. "We are making the decision as to where resources can best be used," Ms. Reddin explained. NOA's booth will be updated prior to participation.
NOA is also planning to send boxes of fresh and storage onions to magazine test kitchens to help with the development of new recipes. "We will also provide tips and trends to the test kitchen people," she stated. "If they develop a new recipe, it puts onions out there."
An onion giveaway project is also being developed for 2007. NOA will give away a truckload of onions to spectators at a sporting event. "We still have some details to work out," Ms. Reddin said.
On the commercial side, Ms. Reddin said NOA staff recently attended a conference to promote recipes and articles with food editors in the United States. "We had our best year ever for foodservice," she told The Produce News.
A total of 38 articles were placed in 2006 to promote onions. The net effect of the placement, said Ms. Reddin, was to expose the articles to 2 million people.
NOA will exhibit at a foodservice educators' show in Chicago in 2007. "This is a good place to reach high school and college foodservice educators," Mr. Reddin said. She added that television's Food Network has sparked foodservice education as a viable career for young people.
A compact disc has been developed for foodservice educators which covers a variety of topics including tasting demonstrations in the classroom.
Ms. Reddin said that NOA is also looking forward to participating in the Produce Marketing Association convention in Monterrey, CA, next year.
