Tim Beerup joins NMB’s retail team
Tim Beerup joins NMB’s retail team
The National Mango Board has added Tim Beerup to its retail team. Beerup comes to the NMB with a strong background in retail and wholesale produce, and a willingness to learn and help grow the mango business.
“Tim comes to the NMB with a wealth of experience and retail knowledge, making him a great addition to our retail team,” Rachel Muñoz, NMB’s director of marketing, said in a press release. “We are confident that Tim will play a key role in strengthening our team and continuing implementing high-quality solutions to help our retail partners move more mangos across the U.S.”
NMB’s Retail Team: (top row) Tim Beerup and Katie Manetti with (bottom row) Cece Krumrine and Wendy McManus.
Beerup will be working with retailers in the central region of the United States, with a territory that spans from Texas up through the Midwestern states. Katie Manetti will continue to work with retailers in the Western region, and Cece Krumrine will represent the NMB in the Northeast. Wendy McManus will continue to work with retailers in the Southeastern states.
The retail team works with the NMB’s retail partners, from the largest players to mid-sized chains, to smaller ethnic retailers who move big mango volumes. The team’s mission is to keep mangos top of mind and help retailers move more mangos year-round.
To reach these goals, they set up promotions with retailers, help train store level and warehouse associates on mango handling and merchandising practices, provide point-of-sale materials, deliver consumer and industry research data, and highlight opportunities that retailers might be missing.
