Sunkist releases peak-season Navel orange packaging
Sunkist releases peak-season Navel orange packaging
Peak citrus season has arrived, and Sunkist is letting consumers know that Sunkist Navel oranges are at their prime, with a new, high-graphic giro bag only available during this special part of the season.
“Consumers today want to eat seasonally, and retailers can capitalize on this desire by educating consumers in-store about what produce items are at their best,” Joan Wickham, Sunkist manager of advertising and public relations, said in a press release. “Sunkist’s new Peak Season Navel orange program tells consumers that we are now harvesting peak-season Navels, with a perfect blend of sweetness, flavor and eating quality.”
This program emphasizes Sunkist’s rich heritage and commitment to quality — stating "Sunkist, with Rich Citrus Heritage since 1893" on packaging and related point-of-sale materials.
“As a cooperative of thousands of family farmers, we have a unique and powerful story to tell at Sunkist,” Wickham said in the release. “Our new Peak Season Navel program helps to tell this story by bringing consumers into the groves of one of our growers’ multigenerational family farms. Rich, vibrant imagery shows the quality that Sunkist offers, quality that stems from over 120 years growing experience.”
Sunkist offers retailers a broad array of customizable point-of-sale materials to help retailers share its growers’ commitment to quality, innovation and sustainability with consumers.
