Group formed to promote Guatemalan produce
Group formed to promote Guatemalan produce
A group of the major players in the Guatemalan produce import-export deal has formed the Guatemalan Produce Trade Association to advance Guatemala’s position in the industry and marketplace.
The association will address subjects that affect growing, exporting, importing, handling and promoting of fresh produce from Guatemala. The association, initiated during a meeting at the Produce Marketing Association’s Fresh Summit convention in October, intends to concentrate on a broad range of topics from logistics to promotion.
The GPTA, which operates on a dues basis, will be open to all companies exporting or importing fresh produce from Guatemala, and will be managed by Priscilla Lleras-Bush of Prestige Resources/Solutions Associates.
"Our purpose is for this group is to jointly work as a united front to enhance the environment for marketing and selling produce from Guatemala," Lleras-Bush said in a press release. “There are vital topics and solutions on our agenda that will bring Guatemalan products to the forefront of the industry and benefit importers and exporters to flourish in the U.S. market.”
For more information or to join the association, contact Lleras-Bush at 817/793-3133 or [email protected].
