CAC debuts new logo, expects 392.5 million-pound crop
CAC debuts new logo, expects 392.5 million-pound crop
In preparation for the 2016 California avocado season, the California Avocado Commission unveiled a new logo that will be used throughout its marketing campaign. The logo art ties directly to the California label that many avocado handlers have been using for the California avocados they pack. Additionally, CAC is forecasting that 392.5 million pounds of California avocados will be harvested in 2016.
“In CAC’s ad markets, 85 percent of consumers who have a preference would prefer to buy California avocados when given the choice,” Jan DeLyser, CAC vice president of marketing, said in a press release. “The California avocado label provides a direct connection with the new logo helping shoppers make the connection between CAC’s advertising and the identification of origin on the avocados themselves.”
The commission reported that some harvesting will occur in January to support local Big Game promotions, and then California avocado season will begin in earnest with volume expected to build into March with promotable volume beginning in April.
“The recent rains in California avocado-growing regions are providing a much-needed natural refresher for the crop,” said DeLyser. “Growers are reporting nice sizing and California’s usual outstanding taste and appearance on the front end of this season. Based on the projected volume, the California industry expects to ship through September this year.”