Lakeside Organic Gardens hires Katie Bassmann
Lakeside Organic Gardens hires Katie Bassmann
Lakeside Organic Gardens recently hired KATIE BASSMANN as its new marketing coordinator.
“This year we have given ourselves the challenge to grow our customer base and we need to be staffed appropriately to make this happen,” said company owner Dick Peixoto. “Katie has an extensive background in marketing and public relations that goes beyond the basics and we are pleased to have her as part of our team.”
In the eight years since graduating college, Bassmann held positions with the Monterey County Convention and Visitor’s Bureau and Santa Cruz County Conference and Visitor’s Council working in media and public relations.
Bassman is no stranger to Lakeside Organic Gardens, as she worked briefly in the sales office in 2010. Following that, she left the non-profit sector and did contract work in public relations in order to devote time to starting her family.
Bassman has experience in media planning, public relations, writing and event planning where she gained valuable knowledge in strategic marketing and the importance of building strong and lasting business relationships. She was born and raised in Oklahoma, and has a journalism degree with an emphasis in public relations from Oklahoma State University. She resides with her husband and two children in Watsonville.