New Sobeys banner focused on fresh and healthy food options
New Sobeys banner focused on fresh and healthy food options
Sobeys unveiled its new convenience and fuel store format to customers in Atlantic Canada, giving customers healthier options, like freshly made salads. A fresh take on the traditional convenience offer, Sobeys express features tasty, on-the-go meal solutions for travelers.
“Consumer research has shown us that customers are looking for more fresh food options to meet their on-the-go needs. They also want a one-stop shop for food and fuel and Sobeys express meets those customer needs in a larger and brighter store,” Valerie Ryan, vice president, convenience and fuel, Sobeys Atlantic, said in a press release. “Sobeys express will carry a broader assortment of traditional convenience items; however, the new format will focus on the customer looking for a fresher alternative.”
The Sobeys express store, inspired by Sobeys Inc.’s IGA express banner in Quebec, offers customers fresh, healthy alternatives to traditional convenience store snacks and meal ideas. Customers will taste the same quality and freshness they experience at their local Sobeys and Foodland stores.
“Sobeys express is a new concept for convenience shopping in Atlantic Canada,” added Ryan. “Rotisserie chickens and freshly made salads aren’t your typical convenience store fare but based on our customer research, we know customers want better choices when they are on the go and Sobeys express stores will set us apart from the traditional convenience retailers in this regard.”
“As we continue on our journey to help Canadians eat better, feel better and do better, we understand how important it is to offer a better-for-you option for our convenience customers,” Peter Doucette, general manager of Sobeys Atlantic, said in the release. “They want better food choices when they are on the go and Sobeys express will provide them with exactly that.”
