2015 watermelon retail display contest winners announced
2015 watermelon retail display contest winners announced
Celebrate the summer with the sweet taste of watermelon — and a fun display. That is what the National Watermelon Promotion Board and the National Watermelon Association encouraged retailers, including grocers and commissaries, in the United States and Canada to do to celebrate National Watermelon Month throughout the month of July.
The Key West NAS Commissary was named the 2015 grand prize winner.
Entries were judged based on a display’s overall appearance, creativity, shopability and use of point-of-sale materials, such as recipes cards, posters, stickers, or selection tips.
This year’s grand prize winner was Key West NAS Commissary, which embraced the judging criteria by showcasing watermelon’s versatility with fresh-cut samples, artful carvings and fresh watermelon juice featured among whole watermelons in a festive star-spangled display.
“We were so impressed with the enthusiasm and creativity of the all the entries,” Juliemar Rosado, director of retail operations and international marketing for the NWPB, said in a press release. “Key West NAS Commissary did an amazing job of educating consumers about all the different ways watermelon can be enjoyed in an innovative and engaging way.”
The retailer received a $1,000 prize and the opportunity for two representatives to attend the 2016 National Watermelon Association convention in New Orleans Feb. 25-27, 2016.
Additionally, NWPB and NWA awarded first, second and third place to the Star-Spangled Watermelon category as well as the nine states/regions represented by watermelon associations. For a complete list of regional winners as well as contest rules, visit http://bit.ly/2015RetailDisplayContest.
