Giumarra Wenatchee marketing Jingold Italian kiwifruit for winter
Giumarra Wenatchee marketing Jingold Italian kiwifruit for winter
Giumarra Wenatchee is offering Jingold brand gold kiwifruit grown in Italy this winter. The fruit is available through February on both East Coast and West Coast for U.S. and Canadian customers.
Jingold is a proprietary variety that was developed through a natural selection program with the help of the University of Udine in Udine, Italy. Its flesh is characteristically vibrant yellow and has a tropical sweet flavor with low acid.
Due to a combination of Jingold’s heredity, growing region and the horticultural practices used to produce the fruit, this gold kiwifruit variety has an exceptional shelf life. Giumarra is offering Jingold in both one- and two-pound clamshells, as well as volume fill six-kilo cases.
“We find that offering both packaged and bulk options of kiwifruit can help a retail customer appeal to a variety of consumers,” Jason Bushong, division manager for Giumarra Wenatchee, said in a press release. “Consumers with families who are seeking larger volumes of kiwifruit perceive packaged fruit as a value.”
In this second season of marketing Jingold, Giumarra continues to offer point-of-sale materials and additional retail support to help consumers discover Jingold’s flavor.
“Because Jingold is such a special variety with a unique flavor, we highly recommend sampling,” Scott Ross, eastern region business manager for Giumarra, added in the press release. “For our retail customers seeking added value for their consumers, we also offer the option of a free kiwi spoon promotion for Jingold packed in clamshells.”
