Idea Garden Marketing's online course teaches digital marketing strategies
Idea Garden Marketing's online course teaches digital marketing strategies
Idea Garden Marketing hosted its inaugural Digital Marketing University for Produce Professionals this fall. Course graduates participated in a six-week online academy designed to educate produce professionals on how to connect with their target audiences and increase sales through the use of digital marketing.
John Avola
Topics covered included social media, digital advertising, website best practices, search engine optimization, email marketing and analytics. Graduates now have the knowledge to use successful digital marketing strategies to reach and engage with shoppers, increase conversations and measure their return on investment.
Mike Prather of Flavor-Pic Tomato Co. found the course extremely valuable and said, “The materials covered opened our eyes to greater marketing possibilities, and having it in a webinar format allowed participation with my whole staff.”
“Our first six-week course of Digital Marketing University for Produce Professionals was a great success,” John Avola, chief executive officer of Idea Garden Marketing and course instructor, said in a press release. “Our goal was to help educate the produce industry on digital marketing and based on the positive feedback we received and how valuable the students found our materials, we’ve already started preparing for the next series of classes.”
Idea Garden Marketing plans to open the second semester of Digital Marketing University for Produce Professionals in the spring of 2016.