Sun World appoints Peviani and Tali as grape marketer-licensees
Sun World appoints Peviani and Tali as grape marketer-licensees
Peviani SpA in Milan, Italy, and Tali Grapes in Lachish, Israel, have been appointed to market new seedless grapes developed by Bakersfield, CA- based Sun World International LLC. The nomination of the Italian and Israeli companies enables The group of firms to export and market fruit from the new varieties produced by licensed Sun World producers throughout the respective countries, Sun World Senior Vice President David Marguleas said in a statement.
The new appointments are the first licensees within the Northern Hemisphere where Sun World, outside its own California production, anticipates licensing the production of meaningful quantities of new seedless grapes for distribution to key markets in the United Kingdom, Europe and the Far East. Additional marketer appointments are pending in other Northern Hemisphere countries.
"Tali Grapes and the Peviani Group bring superb grape knowledge and valuable production and marketing skills to Sun World's international supply platform," Mr. Marguleas said. "As Israel's leading grape producer and marketer, Tali is a key supplier of seedless grapes from the Middle East to Europe," he added. "The Peviani organization is well regarded for their marketing savvy and the innovative ideas they bring to European retailers. As our first European marketer licensee, Peviani sets a high standard for our future appointees to meet."
In addition to Peviani SpA and Tali Grapes, Sun World has appointed grape marketers in Chile (Dole Chile S.A., Unifrutti Traders Ltda. and Frutera Santa Maria S.A.); in Australia (Perfection Fresh Australia (Pty) Ltd. and Growers Choice/Vine Fresh (Pty) Ltd.); and, in South Africa (Capespan (Pty) Ltd., The Grape Co. (Pty) Ltd. and Dole South Africa (Pty) Ltd.). These 10 grape licensees will market grapes grown by Sun World producers under a managed planting system in five grape-growing countries.
The grapes to be marketed include a wide range of white, red and black seedless varieties developed at Sun World's California-based research and development center. The fruit is sold under private trademarks and brands such as "Midnight Beauty," "Scarlotta" seedless, "Sable" seedless and "Sophia" seedless. These products join the company's flagship Sugraone variety grape that is marketed by Sun World and its licensees under the "Superior" seedless trademark.
Sun World has established a fruit-licensing program that involves more than 1,000 producers and leading marketing companies in most of the world's major fruit-growing regions.
Its new-variety development work focuses on a full range of fresh grapes with extraordinary characteristics such as enhanced flavor, distinctive taste, larger berries and clusters, earlier and later ripening times and availability, and increased productivity. The California company also develops new plums, peaches, apricots and nectarines for its own production and for other growers to produce under license. Similar stone fruit marketer appointments have been and will continue to be made in Europe and Israel as well as in Chile and South Africa.
Sun World, a longstanding U.S.-based producer and marketer of fresh fruit, operates one of the world's larger table grape and stone fruit breeding programs. Since its inception in the mid-1970s, the company's research and development center has released more than 65 new varieties with improved flavor, size, color, shelf life and extended seasonality. In addition to production on its own California properties, Sun World and/or its licensees grow these proprietary varieties in Australia, New Zealand, North America, Europe, South America, Israel and South Africa.
The new appointments are the first licensees within the Northern Hemisphere where Sun World, outside its own California production, anticipates licensing the production of meaningful quantities of new seedless grapes for distribution to key markets in the United Kingdom, Europe and the Far East. Additional marketer appointments are pending in other Northern Hemisphere countries.
"Tali Grapes and the Peviani Group bring superb grape knowledge and valuable production and marketing skills to Sun World's international supply platform," Mr. Marguleas said. "As Israel's leading grape producer and marketer, Tali is a key supplier of seedless grapes from the Middle East to Europe," he added. "The Peviani organization is well regarded for their marketing savvy and the innovative ideas they bring to European retailers. As our first European marketer licensee, Peviani sets a high standard for our future appointees to meet."
In addition to Peviani SpA and Tali Grapes, Sun World has appointed grape marketers in Chile (Dole Chile S.A., Unifrutti Traders Ltda. and Frutera Santa Maria S.A.); in Australia (Perfection Fresh Australia (Pty) Ltd. and Growers Choice/Vine Fresh (Pty) Ltd.); and, in South Africa (Capespan (Pty) Ltd., The Grape Co. (Pty) Ltd. and Dole South Africa (Pty) Ltd.). These 10 grape licensees will market grapes grown by Sun World producers under a managed planting system in five grape-growing countries.
The grapes to be marketed include a wide range of white, red and black seedless varieties developed at Sun World's California-based research and development center. The fruit is sold under private trademarks and brands such as "Midnight Beauty," "Scarlotta" seedless, "Sable" seedless and "Sophia" seedless. These products join the company's flagship Sugraone variety grape that is marketed by Sun World and its licensees under the "Superior" seedless trademark.
Sun World has established a fruit-licensing program that involves more than 1,000 producers and leading marketing companies in most of the world's major fruit-growing regions.
Its new-variety development work focuses on a full range of fresh grapes with extraordinary characteristics such as enhanced flavor, distinctive taste, larger berries and clusters, earlier and later ripening times and availability, and increased productivity. The California company also develops new plums, peaches, apricots and nectarines for its own production and for other growers to produce under license. Similar stone fruit marketer appointments have been and will continue to be made in Europe and Israel as well as in Chile and South Africa.
Sun World, a longstanding U.S.-based producer and marketer of fresh fruit, operates one of the world's larger table grape and stone fruit breeding programs. Since its inception in the mid-1970s, the company's research and development center has released more than 65 new varieties with improved flavor, size, color, shelf life and extended seasonality. In addition to production on its own California properties, Sun World and/or its licensees grow these proprietary varieties in Australia, New Zealand, North America, Europe, South America, Israel and South Africa.
