Giumarra adds former Roundy’s category buyer to marketing department
Giumarra adds former Roundy’s category buyer to marketing department
Giumarra has added Kristina Lorusso, Midwest region business manager, to its marketing team. Lorusso was previously employed by Roundy’s Supermarkets Inc., where she most recently served as a category buyer.
“Kristina’s expertise in the fresh category and how best to promote at retail will be an asset to this position,” Hillary Brick, senior vice president of strategic development for Giumarra, said in a press release. “Her in-depth regional market knowledge will help us better serve our Midwest customers. This is an increasingly important region for us.”
Kristina Lorusso
Prior to Roundy’s, Lorusso worked in public relations for a government affairs firm for the healthcare lobby. She received a master's degree in history from the University of North Carolina at Chapel Hill.
At Giumarra, she takes over a position previously held by Ben Reilly, who relocated to his native Australia in early 2015.
Lorusso is based in Milwaukee and will work closely with regional customer accounts to grow business and develop targeted promotions, including those designed to market Giumarra’s line of Fair Trade Certified product grown in Mexico.
Additionally, she will represent Giumarra at industry and customer functions and events.
“As a retailer, I always admired the Giumarra Companies for their outstanding service, consistently great quality, and willingness to assist with innovative marketing strategies,” Lorusso said in the release. “Now that I'm part of the team, I am eager to forge and strengthen strategic partnerships with retailers and to help our partners expand their business.”
