Sun World's new business to focus on licensing, technology and international opportunities
Sun World's new business to focus on licensing, technology and international opportunities
Sun World International LLC announced the formation of Sun World Innovations, a new entity to shepherd and drive growth of its fruit breeding and variety development, licensing, international investments and agriculture technology pursuits. Sun World Executive Vice President David Marguleas will also serve as president of Sun World Innovations.
David Marguleas
In addition to its own California farming activities, the 40-year-old Bakersfield, CA-based Sun World operates one of the world’s leading fruit-breeding programs and licenses its intellectual property to many hundreds of producers and marketers around the world. The company's variety development staff is based in Bakersfield and focuses on developing new proprietary varieties of table grapes and stonefruit, while the licensing team maintains offices in California, as well as in Europe, South America, South Africa and Australia.
In addition to guiding Sun World’s own intellectual property and licensing activities, Sun World Innovations will guide the broader agricultural, technology and international interests of Renewable Resources Group, the Los Angeles-based firm that acquired the California grower-shipper in August 2013.
“Crop input, water, harvest and labor efficiencies, along with fruit and vegetable breeding, are among the opportunities that Sun World Innovations will explore,” Marguleas said in a press release.
"Sun World Innovations will harness its deep, hands-on horticultural knowledge and expertise in existing and new ag technologies, and the international licensee platform we’ve built with growers and marketers around the world, to provide innovative solutions to real challenges faced by the ag sector worldwide,” Marguleas said. "Sun World's industry-leading agronomic skills, coupled with our owner’s expertise in the sustainable water, agriculture and energy sectors, make for a powerful combination to achieve this."
"The opportunities in agriculture today are both exciting and promising," RRG Co-Founders Cole Frates and Ari Swiller said in the release. "In creating Sun World Innovations, the company is focusing a talented, dedicated team on initiatives crucial to making the most of them, just as Sun World has for decades."