IGA doubles footprint in New Brunswick
IGA doubles footprint in New Brunswick
IGA and Les Marchés Tradition supermarkets welcomed 11 new food stores into their ranks. With all banners combined (IGA, Les Marchés Tradition, Marché Bonichoix, Omni, and several convenience stores) there are 20 active stores in New Brunswick.
This past June, members of the Fédération acadienne des coopératives de consommation signed a supplier agreement with IGA/Sobeys Québec. The supplier agreement provides long-term supply security while maintaining jobs and the current co-operative model.
IGA/Sobeys Québec is the suppliers for 70 percent of Quebec co-operatives. The company said it "wishes to preserve the New-Brunswick way of doing things by maintaining the characteristic identity of stores in the region and by encouraging local sourcing."
This project is a perfect fit with The Joy of Eating Better movement, launched in May 2014. The objective of the movement, which guides everything the company's employees, customers and partners do, is to support making responsible choices, eating a healthy diet, discovering new flavors and cooking more, while never compromising on enjoyment.