Village Farms launching local Florida market with certified organic products
Village Farms launching local Florida market with certified organic products
Heathrow, FL-based Village Farms International Inc. is a leading producer, marketer and distributor of premium-quality greenhouse-grown vegetables with numerous growing and distribution operations across North America and beyond.
Helen L. Aquino, director of brand marketing and communications for Village Farms, said the company is pleased to announce its introduction of certified organic products into the local Florida market.
“Our certified organic line is marketed under our ‘Home Choice’ brand,” said Aquino. “The line includes organic mini sweet peppers in eight-ounce and one-pound bags. They will be available at local Florida retailers beginning in late fall. Stickered organic sweet bell peppers will also be available.”
Always innovative and creative in its labeling and branding, the company provided a forum at the PMA Fresh Summit in October to celebrate 25 years in business as innovators in the fresh arena. In celebration of the event, the company introduced its new tagline: “It’s in our DNA: Distinctive, Notorious, Authentic.”