TruFresh offering full line of organic vegetables
TruFresh offering full line of organic vegetables
A complete line of organic vegetables is on tap this year for TruFresh.
Rafael Roiz, the chief executive officer and a partner in TruFresh, said that the firm will increase its organic packages to 800,000 this Nogales season. In 2014-15, the firm shipped 150,000 organic packages.
The organic list involves hard and soft squash, grape and Roma tomatoes, cantaloupe, mini-watermelons and seedless watermelons, slicer and European cucumbers, jalapeno and green, red, yellow and orange bell peppers. In 2016, TruFresh expects to be shipping organic and conventional table grapes from Guaymas.
Last year, TruFresh shipped 200,000 packages of conventional Romas. This year the count is expected to go to 1.2 million.
The TruFresh product list is 27 items long. Including conventional items, following are some near-term highlights of the TruFresh shipping program.
TruFresh will be shipping round tomatoes for the first time this season, with 200,000 packages expected.
In the first week of November, TruFresh began distributing eggplant for the first time. Hot peppers and colored bell pepper shipments were to begin in mid-November and round, Roma, grape and cherry tomatoes, as well as zucchini and yellow squash, about Dec. 1.
Mini-sweet peppers were expected to begin in mid-December.
The fall TruFresh honeydew, cantaloupe and watermelon deal will end in mid-December, with the spring melon program picking up again in late March.
Roiz indicated that TruFresh’s primary owners are two major Guaymas, Sonora growers, the Llano and Zaragoza families. These growers joined forces before the 2011 season to market their own products from Nogales through the new company, TruFresh.