GreenPoint bolsters staff and product volume
GreenPoint bolsters staff and product volume
Mari Danielson has become the senior sales specialist and business development manager for GreenPoint, LLC. Omar Losolla, director of sales and marketing, said Danielson brings strong experience to “extend and develop our business with national chains.” Danielson worked for eight years for SunFed Produce, LLC, which, like GreenPoint, is based in Rio Rico. For the last year she was the West Coast sales manager for J&J Family of Farms, which is located in Loxahatchee, FL.
“She has a vast array of experience and knowledge,” Losolla said. “She will help us grow our retail business. As a team we already have a lot covered but she comes in to reinforce another business sector.”
On the product side, aggressive growth continues this fall for GreenPoint. Losolla indicated that many of the Mexican commodities distributed by GreenPoint will see increased distribution.
The sales staff of GreenPoint Distributing, LLC, is Alfred Nuñez, Stephanie Varela, Danny Carosilva, Mari Danielson, Omar Losolla and Karen Suarez. GreenPoint partner Ernesto Gutiérrez has been producing 750 acres of sweet corn in Obregon, and this year that volume will begin about Nov. 20. But Gutiérrez has also added 1,000 acres of sweet corn production in Los Mochis, Sinaloa, for the wintertime deal this year. The more-southerly production is insurance against a Sonora freeze.
This winter in Sinaloa, Gutiérrez will also be producing new acreage of hard squash.
Increased volumes of soft squash from Hermosillo, Sonora, will be running until Dec. 20. That deal began in October.
Obregon, Sonora, farms started shipping increased volumes of cucumbers on Oct. 1 and that volume will also be running until Dec. 20.
Increased volumes of mini-cukes, English cucumbers will be shipped until March 30.
November saw the beginning of GreenPoint’s Sonora shipments of acorn, butternut and spaghetti squash, as well as Italian eggplant. All of these will be shipped until the end of March.
Different growing locations in Sonora and Sinaloa help ensure that GreenPoint’s core-item supply bets will be hedged from winter weather “to assure ample supplies,” said Losolla. “As a company, we have taken as many precautions as we can. We just hope that Mother Nature is good to us. Our customers rely on us day in and day out for products to supply them.”
“The company is growing at a very steady rate,” he added. “We are all real excited about where we are moving. Our brand positioning is a lot better and our retail customers are responding. GreenPoint is on a great path for growth.”
