Stemilt takes the Windy City by storm at BlogHer Food 2015
Stemilt takes the Windy City by storm at BlogHer Food 2015
Family-owned-and-operated Stemilt Growers hosted a special breakfast event Nov. 6 at the BlogHer Food annual food blogging conference. Stemilt’s breakfast event was attended by 25 top food bloggers who often feature fresh fruit on their blogs through recipe creation.
During the private breakfast event, Merchandising Manager Jocelyn Gerard educated bloggers on Stemilt’s history, the company’s ongoing mission to grow world famous fruit and its four proprietary products: Fresh Blenders, Lil Snappers, Skylar Rae Cherries and Piñata Apples.
Gerard conducted a comprehensive apple taste test, which showcased varieties such as Gala, Honeycrisp, Piñata, Pink Lady and SweeTango. Following the taste test, she prepared Stemilt’s signature Simple ABC Smoothie, featuring Tart Fresh Blenders for guests to enjoy.
“This was our first time at BlogHer Food, and we were very impressed by the caliber of media who traveled from all over the country to come to the event, all for the love of great food,” Roger Pepperl, Stemilt’s director of marketing, said in a press release. “We love that we were able to show the attendees a bit of our Pacific Northwest apple traditions. Our Piñata apples were the biggest hit with the bloggers, who admired the profile of the apple for its culinary distinctiveness. We are looking forward to growing relationships with some of the top bloggers in the food industry who attended our event.”
Among the national food bloggers at Stemilt’s BlogHer Food event were Lauren Allen of Tastes Better from Scratch, Jen Rattie of My Crafty Life, Echo Blickenstff of Favorite Family Recipes and many more. Following the event, a number of the bloggers expressed interest in working with Stemilt’s apples and pears for their upcoming holiday recipes, showcasing Stemilt as a go-to resource for culinary and quality fruit this season.
BlogHer Food also gave Stemilt the opportunity to tout Lil Snappers, Stemilt’s kid-sized fruit, and Fresh Blenders, Stemilt’s packaged apples, which are great for juicing and blending. Bloggers were enthusiastic to learn more about Lil Snappers and Fresh Blenders and were excited to hear about its convenience factors. Many of the parenting and mom bloggers were quick to inquire about the products, proving a demand for Stemilt’s proprietary products that will only increase across the country as Fresh Blenders and Lil Snappers grow in popularity.