Specialty citrus key for healthy consumers and produce departments
Specialty citrus key for healthy consumers and produce departments
During the winter months, shoppers are looking for citrus fruits to boost their immune systems and brighten up their meals. Frieda's Specialty Produce suggests that retailers take advantage of winter specialty citrus to give their shoppers more variety and liven up produce departments.
The company said the bright color and fragrance of citrus will attract shoppers initially, but proper signage is crucial in getting shoppers to put those fruits in the basket. Shoppers need to be able to distinguish the many varieties and unique flavor profiles before making that final purchasing decision.
Frieda’s Specialty Produce recommends these winter citrus top-sellers: Blood oranges; Buddha’s Hand Citron; Cara Cara; Centennial Kumquats; Cocktail grapefruit (Mandarin oranges crossed with Pummelo), Kumquats; Lemonade lemons; Mandarinquats; Organic Finger Limes; Oroblanco (grapefruit crossed with Pummelo); Vaniglia oranges; and Variegated Pink lemons.
Frieda’s also offers Meyer lemons and seedless lemons in one-pound bags.
The company said it offers product information and high-resolution images to assist with the marketing needs for retailers, wholesalers and foodservice distributors.