Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, will offer a multi-faceted suite of digital and in-store marketing support programs to coincide with the release of this season’s Autumn Glory apple crop.

The Autumn Glory apple is grown exclusively by Domex Superfresh Growers in the Yakima and Wenatchee regions of Washington state and will be available both organically and conventionally.

Since its launch in 2011, the Autumn Glory apple has enjoyed praise from both consumers and retailers.

“Consumer response to the flavor of the Autumn Glory has been tremendous,” Howard Nager, vice president of marketing Domex Superfresh Growers, said in a press release. “With its sweet, firm flesh and subtle cinnamon notes, the Autumn Glory has an intense apple flavor that embodies the essence of a crisp fall harvest, thus the name.”

Building on the success of last year’s Autumn Glory season, Superfresh Growers will support the 2015-16 season with a suite of marketing tools that partner retailers can utilize in-store and online to introduce the new apple variety to consumers.

In-store demos
In-store sampling and education programs will introduce the Autumn Glory apple to consumers and drive sales. The variety will also ship with high-graphic packaging and point-of-sale artwork is available to help retailers build attractive displays.

In-store radio
New 15- and 30-second Autumn Glory apple in-store radio spots have been designed to inspire impulse sales and drive traffic to the produce department.

Social media, digital promos
Ready-to-post Autumn Glory apple recipes, usage ideas, graphics and high-quality photography will be made available to retailer partners to help them promote the Autumn Glory apple on their own digital properties. Domex Superfresh Growers will also drive consumer awareness via Autumn Glory-branded social properties and digital promotions. Custom social media promotional opportunities will also be available.

Consumer sweepstakes and blogger outreach
In addition to retailer support programs, Domex Superfresh Growers will also implement multiple consumer awareness-building activities including a digital sweepstakes that will be promoted on SuperfreshGrowers.com and the organization’s social properties.

The Autumn Glory Apple Sweepstakes offers participants a chance to win a $50 gift card and a shipment of fresh Autumn Glory apples. Domex Superfresh Growers will also be launching a consumer food blogger outreach initiative to help drive awareness for the new variety.

“We are utilizing the power of social media to connect directly with consumers and influencers to build Autumn Glory Apple brand equity and drive demand,” Nager added in the press release. “These activities paired with our suite of retail support programs are designed to build a loyal fan base for Autumn Glory Apples as we increase volumes over the next five years. ”

Autumn Glory apples are now available to ship through March of 2016. Organic Autumn Glory apples will be available beginning in January.