Dole's new celery available in time for Thanksgiving
Dole's new celery available in time for Thanksgiving
Dole is making its exclusive, consumer-preferred variety of celery hearts available nationwide to give fresh vegetable fans from coast to coast the opportunity to experience the variety’s milder flavor, snappier crunch and less-stringy texture.
Grown from proprietary seed variety, Dole Premium Celery Hearts is being launched nationally in November to ensure all retailers have ample product in stock for Thanksgiving, the holidays and other upcoming prime celery recipe occasions.
Shannon Yamada, senior manager of product innovation for Dole Fresh Vegetables, said Dole’s Premium Celery Hearts were created specifically to deliver the three benefits that research shows are most important to celery consumers: mild flavor, satisfying crunch and a less-stringy texture. According to a July 2015 In-Home Use Consumer Guidance Panel, Dole out-performs the competition on all three of these attributes.
“We know what celery lovers want, and we’re happy to be able to bring our preferred variety to our retail partners nationwide," Yamada said in a press release. "Whether paired with peanut butter as a healthy kid-friendly snack, chopped in a fresh salad or soup, or cooked in a festive holiday stuffing, Dole has every celery use covered.”
Dole Premium Celery Hearts will be available in early November 2015 in the refrigerated produce section at supermarkets nationwide. It replaces Dole’s existing celery offering and features distinctive new packaging emphasizing the premium nature of the variety.