Cameo growers ramping up production
Cameo growers ramping up production
Cameo apple growers will harvest more than 1.25 million boxes this year, making the Cameo variety a key part of the apple category.
"It is important to emphasize Cameo because it generates incremental category growth over the entire season, not just fall or spring," said Kevin Precht of the Cameo Apple Marketing Association, based in Wenatchee, WA.
Mr. Precht said that 85 percent of the Cameo crop will be placed into controlled atmosphere storage this fall in order to deliver the highest-quality apples from January to July, which provides retailers an option beyond Southern Hemisphere-grown apples.
Cameo is unique because it is one of the few varieties that offers retailers variety-specific promotion and quality-control programs, Mr. Precht said. For example, this winter the Cameo Apple Marketing Association is offering weight-loss themed point-of-sale material featuring a Cameo apple chicken salad recipe - a portable, healthy meal idea. The materials are designed to draw attention to the apple category during the important New Year's diet resolution months, Mr. Precht said.
Discovered as a chance seedling (tree grown from an apple seed) in Washington state in 1987, Cameo apples are firm, crisp and aromatic.
"It is important to emphasize Cameo because it generates incremental category growth over the entire season, not just fall or spring," said Kevin Precht of the Cameo Apple Marketing Association, based in Wenatchee, WA.
Mr. Precht said that 85 percent of the Cameo crop will be placed into controlled atmosphere storage this fall in order to deliver the highest-quality apples from January to July, which provides retailers an option beyond Southern Hemisphere-grown apples.
Cameo is unique because it is one of the few varieties that offers retailers variety-specific promotion and quality-control programs, Mr. Precht said. For example, this winter the Cameo Apple Marketing Association is offering weight-loss themed point-of-sale material featuring a Cameo apple chicken salad recipe - a portable, healthy meal idea. The materials are designed to draw attention to the apple category during the important New Year's diet resolution months, Mr. Precht said.
Discovered as a chance seedling (tree grown from an apple seed) in Washington state in 1987, Cameo apples are firm, crisp and aromatic.