Larger supply of Halos on the way from Wonderful
Larger supply of Halos on the way from Wonderful
ATLANTA — Wonderful Citrus LLC will have more volume of its popular Halos easy-peel Mandarins to meet rising consumer demand.
David Krause, president of Wonderful Citrus LLC, said the company is in year three of its five-year, $100 million marketing plan and will continue to promote Halos aggressively as it will see a 20 percent spike in its volume.
David Krause, president of Wonderful Citrus LLC, said the company will have 20 percent more volume of the popular Halos.
“We are off and running with a new season. We started with Halos this week,” he said Oct. 24 during the Produce Marketing Association Fresh Summit, here. “Last year we were somewhat constrained by the available supply, but now that we have more we will be able to meet consumer demand.”
Krause said that while the “Halos” brand is already No. 1 in market share, he still sees growth potential in certain areas of the country, especially in the East and West.
“We have a lot of penetration already, but per-capita consumption continues to grow,” he said. “As long as we keep investing in the brand, we feel we can maintain our leadership position.”
He said the recent transition to the “Wonderful” name “could not have gone better. Now consumers can go into a store any buy any of our ‘Wonderful’ brand products and know that they are produced with the highest quality and care.”