‘Outrageously Fresh’ greenhouse produce coming in a guilt-free cookie jar
‘Outrageously Fresh’ greenhouse produce coming in a guilt-free cookie jar
Shared values are often cited as the reason for a strong relationship, which bodes well for “Outrageously Fresh,” a joint venture by greenhouse growers Divemex and SunSelect, as well as The Oppenheimer Group, their shared marketing partner.
Len Krahn and Mike Reed of SunSelect Produce with Luis de Saracho of Divemex.
Starting in January, the companies will capitalize on the healthy snacking trend, marketing premium greenhouse products from the United States, Canada and Mexico in eye-catching re-sealable mason jar bags. Depending on the country of origin, the bags will feature either a Divemex or SunSelect logo.
“We’ve replicated the idea of a cookie or snack jar that might sit on the kitchen counter,” said Mike Reed, executive vice president and chief business development officer for SunSelect Produce. “The design encourages families to reach for a healthier snack.”
“Outrageously Fresh” products will also be available in topfilm packaging, which uses 20 percent less material, highlighting the companies’ shared concern over social responsibility — both Divemex and SunSelect are also Fair Trade-certified.
The brand will include organic and conventional red, yellow and orange sweet Bell peppers, and mini peppers as well as long English and mini cucumbers. Conventional tomatoes-on-the-vine, cocktail, cherry and grape tomatoes, and a gourmet medley mix will also be packed in the “Outrageously Fresh” brand.
Between the two growers, “Outrageously Fresh” will have more than 900 acres of greenhouse production, with roughly 650 acres coming from Divemex’s operations in Jalisco and Culiacán, Sinaloa, Mexico. Both growers have worked with Oppy for more than 10 years and will be expanding this season.
“We’re thrilled to be part of a bold concept that combines the expertise of two of the world’s most progressive greenhouse growers with the fresh ideas retailers and consumers are seeking,” said David Smith, executive vice president and chief marketing officer for Oppy.
