Bi-Lo produce departments see price cuts
Bi-Lo produce departments see price cuts
Bi-Lo has dropped prices up to 53 percent in its produce department and throughout its stores at all 182 locations in the Carolinas and Georgia. More than 1,000 products are included in the new regular pricing program.
Recent studies continue to demonstrate that affordability is the most important consideration for today’s shoppers, with 81 percent of consumers stating that “affordable prices” are a key requirement from a grocery store, according to Robert W. Jackman's report, Quantitative Research Share-out.
“Research consistently tells us that customers are seeking lower prices, wherever they shop, particularly those hardworking families shopping on a budget,” said Ian McLeod, president and chief executive officer of Southeastern Grocers, parent company of Bi-Lo. “We are listening to our customers and helping them reduce the cost of the weekly shop by lowering the prices on over 1,000 items that three out of every four customers have bought in the last month.”
“With reductions of up to 53 percent, and an average reduction of over 17 percent, the new regular pricing represents the new standard for Bi-Lo, with many of these items to be marked down even further when on sale,” said McLeod.
New regular pricing will span across the store, in produce, dairy, bakery, meat, dry, frozen and home goods. Bi-Lo’s new regular pricing can be easily pinpointed by shoppers via special tagging throughout the store this month.
