Produce for Kids strengthens team
Produce for Kids strengthens team
As healthy eating continues to be a top-priority among families, Produce for Kids is strengthening its team by welcoming Shannon Cloversettle as the sales and account development manager and promoting Amber Bloom to digital marketing manager.
Cloversettle is the newest member of Produce for Kids and brings 19 years of sales experience with areas of expertise in store marketing programs, client services, and brand and category management. Previous roles include director of retail marketing and client leadership at The Mars Agency and manager of brand marketing at Publix.
Shannon Cloversettle
In her new role as sales and account development manager, Cloversettle will be responsible for overall produce partner relations for in-store and digital Produce for Kids yearly promotions. In addition, Cloversettle will manage development and execution of in-store creative for Produce for Kids campaigns.
“Given Shannon’s impressive experience in developing in-store marketing, we knew she would be a great addition to Produce for Kids,” John Shuman, president of Produce for Kids, said in a press release. “We are thrilled to have her on the team and we believe she will help us continue to thrive as an organization.”
Amber Bloom
Bloom, now promoted to digital marketing manager, joined Produce for Kids in 2010 and has been able to elevate the organization in the digital and social media space. She has taken Produce for Kids to the next level by consistently doubling overall social following year-over-year and staying ahead of digital trends.
In her new role as digital marketing manager, Bloom will be responsible for overseeing digital initiatives, including social media strategy and execution, Produce for Kids website and microsites, e-newsletters and blogger relations. She will also continue to serve as the primary contact for produce partners for social media initiatives tied to campaigns and promotions. Bloom will assist the director of marketing communications in executing new strategies to increase Produce for Kids’ digital presence.
“Staying on top of digital trends allows our organization to take advantage of new opportunities to spread the healthy eating message, promote our partners and strengthen our overall brand awareness,” Trish James, vice president of Produce for Kids, said in the release. “The role of digital marketing manager plays a significant part in the future of Produce for Kids as the digital space continues to grow.”
