Jef Pryor, regional foodservice director for IPC, dies at 63
Jef Pryor, regional foodservice director for IPC, dies at 63
Jeffrey Pryor, a regional foodservice director for the Southeast for the Idaho Potato Commission, died Oct. 14 in Little Rock, AR, less than a year after being diagnosed with throat cancer. He was 63.
Since 2012, Pryor covered a 17-state territory for the IPC calling on foodservice distributors and operators and produce houses. His tenure with the IPC capped a 40-year produce career that started with Dillaha Fruit Co. in Little Rock. He moved on to Ben E. Keith, Sysco and Performance Foods, expanding his network and adding professional responsibilities along the way, before joining the IPC.
“Jef was a great match for the IPC marketing program and mandates,” said Don Odiorne, vice president of foodservice for the IPC. “Warm and genuine, he personified Southern grace and hospitality, and he knew every key player in his territory. We will miss him, his spirit and dedication to Idaho potatoes.”
The IPC is making a donation to Pryor’s favorite charity — a dog rescue organization — in his memory.