Whole Foods Market and Whole Kids Foundation, partners of Let’s Move Salad Bars to Schools, will support this year’s Tour de Fresh by hosting the start and finish line ceremonies on the final ride day in Atlanta on Oct. 22.

Beginning at the Whole Kids Foundation Youth Education Farm in Roswell, GA, Tour de Fresh riders will cycle their final 20 miles and finish at the Sandy Springs Whole Foods Market in Atlanta, where healthy snacks and smoothies will be served to riders, sponsors, guests and media. As founding sponsors for Let’s Move Salad Bars to Schools, Whole Foods Market and Whole Kids Foundation regularly promote the importance of increased access to fresh fruits and vegetables for younger generations. Their work for this cause aligns perfectly with Tour de Fresh’s vision and goals.

“Whole Kids Foundation greatly admires and appreciates the participants in Tour de Fresh for their significant support of Let’s Move Salad Bars to Schools," Nona Evans, executive director at Whole Kids Foundation, said in a press release. "The chance for thousands of kids to choose fresh fruits and vegetables every day at lunch makes an enormous impact on health, wellness and our children’s ability to reach their ultimate potential. We’re thrilled to host the team for the final leg of the tour at the Whole Kids Foundation Youth Education Farm because each rider will be able experience what it means for kids to know where their food comes from.”

Tour de Fresh riders have currently raised more than $92,000 and are continuing to raise funds to support their goal of $195,000. To celebrate their fundraising efforts thus far, Tour de Fresh will be placing 20 salad bars, through Let’s Move Salad Bars to Schools, in 12 school districts throughout the country.

“Our steering committee has been passionate about speeding up the process by which schools receive salad bar donations in order to give these districts the longest possible school year with fresh fruits and vegetables,” Cindy Jewell, vice president of marketing at California Giant Berry Farms, said in the press release. “We can’t wait to see the total amount of fundraising efforts at the end of this event, and hope to add at least 40 more salad bars shortly after.”

To support individual riders and their corresponding schools, visit the Tour de Fresh website. All who donate a minimum of $10 before Oct. 15 will be entered to win a Blendtec Designer 625 Blender, valued at $480.

A shuttle to and from PMA Fresh Summit will be available for those needing transportation to the Finish Line Ceremony. The shuttle will pick up in front of the convention center at 10:55am on Oct. 22, and will return to the convention center following the conclusion of the noon Finish Line Ceremony and check presentation to the United Fresh Foundation.

Other Tour de Fresh Finish Line Ceremony sponsors are BIRKO, Blendtec, California Giant Berry Farms, CHEP, Infinite Gold by Sakata, iTradeNetwork, Lipman, Natural Delights Medjool Dates, NatureSweet Tomatoes, ONEONTA, Pajaro, SUNSET, Tanimura & Antle, Tsamma and USA Pears.