IPC holiday promotion helps families in need
IPC holiday promotion helps families in need
Retailers can help give back to the community during the holiday season thanks to a new retail coupon promotion from the Idaho Potato Commission, in partnership with Country Crock buttery spread.
Unilever and the IPC are teaming up for the “Buy, Get, Give” program, which will run from Nov. 1 through Dec. 31, is designed to both drive sales and promote hunger relief. Under the program, with the purchase of two Country Crock 45-ounce spreads, a shopper will receive a free bad of Idaho potatoes (up to $2 value) and the Idaho Potato Commission will give a bag of potatoes to Feeding America for each coupon redeemed, up to 32,000 five-pound bags total, and Country Crock will donating $15,000 to the 35-year-old nationwide network of food banks, the leading domestic hunger-relief charity in the United States.
“Both the shopper and retailer can feel good about helping to give to a family in need during the holidays, thanks to our charity tie-in with Feeding America,” Seth Pemsler, vice president of retail and international for the Idaho Potato Commission, said in a press release. “And shoppers will have a strong purchase incentive, since our ‘Buy, Get, Give’ promotion puts the price of premium Idaho potatoes well under the price of non-Idaho potatoes or retail competitors’ potatoes.”
In a limited test program last year, a joint Idaho potato and Country Crock promotion drove growth in both volume and sales for potatoes, the most cooked dish with Country Crock (after spreading on toast). This year, the new “Buy, Get, Give” promotion is receiving significant marketing support that includes mixed signage nationwide, a national FSI, and a new Country Crock television commercial featuring a mashed potatoes dish.
To participate in the “Buy, Get, Give” 2015 promotion, retailers should contact their Idaho Potato Commission representative or call 208/334-2350.
