Mango sales jump during NMB display contest
Mango sales jump during NMB display contest
The National Mango Board announced the winners of the Mango Mania Display Contest and reported an outstanding 168 percent increase of mango volume sales amongst participating stores compared to the same time last year. The contest is designed to help small and large retail chains pump up mango sales, while showcasing their creativity and educating shoppers about mango cutting, selection and nutrition.
This mango display took first place for stores with seven or more registers.
This year, every store was a winner of a $15 Amazon gift card just by entering the contest. This incentive was used by the NMB to enlist more participation and create excitement throughout the produce departments. The stores were encouraged to use NMB’s point-of-sale materials that showcase cutting, selection and nutrition messages, along with easy mango recipe ideas. Retailers were also encouraged to use their own props to incorporate creativity into the catchy displays, which had to be kept for at least seven days during the month of July 2015 to qualify.
The entries were judged based on creativity of the display, visual appeal and effectiveness in educating shoppers about mangos. “The contagious level of excitement the Mango Mania Display Contest brings to retailers is unmatched,” Rachel Muñoz, director of marketing for the NMB, said in the press release. “We are so impressed with the amount of creativity and passion the stores put into their mango displays. Reporting a mango volume increase of 168 percent is a real testament to their efforts.”
The top winners in each category:
Seven or more registers
- 1st Place, $1,000 prize: Lucilo Torres, Northgate Markets, Long Beach, CA
- 2nd Place, $800 prize: Garrett Fowden, Payson Marketplace, Payson, UT
- 3rd Place, $600 prize: Adam Klazura, Jewel-Osco, Aurora, IL
- 4th Place, $400 prize: Luis Pinedo, Northgate Markets, Los Angeles
One to six registers
- 1st Place, $1,000 prize: Eduardo Camarena, Northgate Markets, Placentia, CA
- 2nd Place, $800 prize: Kara Sherwood, Henderson’s IGA, Valentine, NE
- 3rd Place, $600 prize: Mario Banderas, Northgate Markets, El Rancho Dominguez, CA
- 4th Place, $400 prize: Antion Hough, 88 Ranch, Temecula, CA
For a complete list of winners for the 2015 Mango Mania Display Contest, visit www.mango.org/contest.