Pacific Tomato Growers gets new name, adds to product line
Pacific Tomato Growers gets new name, adds to product line
Fourth-generation, family-owned Pacific Tomato Growers announced the company’s newly established brands — “Sunripe Certified Brands” in the United States and “Suncoast Certified Brands” in Canada — to emphasize the company’s commitment to leading and serving as stewards for progress in the agriculture industry.
The newly designed brands are intended to communicate the entire Sunripe story. By adding “Certified Brands” to the brand, it emphasizes the company’s commitment to its land, environment, employees and customers. The new branding image is also an opportunity for the company to more closely connect with its customers as a trusted brand across North America.
“We spent nearly 100 years building an infrastructure that could back up a brand that includes a powerful word like ‘certified,’ dedicated to providing the food safety, quality, sustainability and responsibility to the full scope of individuals who touch our product – from farm workers to consumers,” Jon Esformes, chief executive officer for Sunripe Certified Brands, said in a press release. “We’ve been living the Sunripe life for years and are excited to finally share our story with customers by putting a name and new look to the brand.”
Sunripe Certified Brands and Suncoast Certified Brands also announce the addition of fresh strawberries to their product lines, which will be available across the U.S. and Canada from November to April, beginning November 2015. The company is proud to be able to bring some of the first Fair Food Program strawberries to market, and will continue to place the same quality standards on its strawberries as it has for its tomatoes over the last century.
