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USApple’s Buy an Apple, Help a Student campaign off to healthy start

Just one week in, U.S. Apple Association’s fall seasonal campaign has given consumers something to bite into.  Already, the program has close to 1,000 votes for school causes coast to coast.  With 12 school projects competing for funding, those in the running were anxious to get started this week — classrooms were featuring apples and related products as snacks, and one school in Michigan even organized an Apples for Education event outside the local Dollar General store to vie for votes.BuyAppleHelpStudent-Full

Starting Friday, Sept. 25., supporting school causes has been as easy as taking a bite out of your favorite apple with “Buy an Apple, Help a Student,” a fundraising program featuring the U.S. apple industry and your favorite brands working together to provide financial support to student projects nationwide every time a person shares a photo of an apple or related product.

“We love the time-honored connection between apples and education and wanted to bring it to life with a fun program that lets people turn their daily apple into direct support for important classroom projects nationwide,” Wendy Brannen, director of consumer health and public relations for USApple, said in a press release. “With Buy an Apple, Help a Student, enjoying an apple or delicious pairing from our Apple Buddies can go a long way in supporting healthy bodies and minds.”

Now through Nov. 15, Apples4Ed.com will have quick profiles of 11 student causes — classroom projects in need of funding that range from new school gardens and improved libraries to updated technology, revitalized playgrounds and enhanced resources for teacher.  Supporting these causes takes four simple steps:

  • Snack:  Grab an apple, apple juice, applesauce and/or delicious products made by program partners (or “Apple Buddies”) Marzetti, KIND Snacks, Roth Cheese and Johnsonville Sausage.
  • Snap:  Take a picture enjoying (selfies preferred, not required).
  • Tag: Find a school cause at Apples4Ed.com. Tag your photo with the project’s name and hashtag #Apples4Ed.  
  • Share: Vote for your fave school cause by uploading your photo to Apples4Ed.com or sharing on Instagram.

For every vote, USApple — representing the U.S. apple industry — and program Apple Buddies will pledge financial contributions to nominated projects to help them reach their goals. Individuals can vote as often as they desire; each photo individuals upload enjoying apples and apple pairings using Apple Buddy products counts as a vote.

Through mid-November, as the program collects photos and tallies votes, USApple and program Apple Buddies will encourage participation with weekly drawings in which participants can win Apple gift cards and have money donated directly to their selected project.  In addition, individuals who visit www.Apples4Ed.com will find helpful facts about apples’ many health benefits, as well as a variety of original recipes created by "Top Chef" fan favorite Chef Dave Martin. The quick recipes pair apples with products and ingredients from Marzetti, KIND Snacks, Roth Cheese and Johnsonville Sausage.

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