2015 PMA Fresh Summit schedule of events
2015 PMA Fresh Summit schedule of events
The Produce Marketing Association’s Fresh Summit Convention & Expo is scheduled for Oct. 23-35 at the Georgia World Congress Center in Atlanta.
Friday, Oct. 23
7 a.m.-8:30 a.m. PMA Foundation Women’s Fresh Perspectives Leadership Breakfast
8 a.m.-5 p.m. Innovation @ Work
8:45 a.m.-10:15 a.m. Workshop Series 1: “Marketing Your Palette – Color Trends to Guide Your Business”
10:30 a.m.-12:30 p.m. Brunch General Session
12:45 p.m.-2:15 p.m. Workshop Series 2: “Going Omni: Building the Model Floral Supply Chain”
2:35 p.m.-4:05 p.m. Workshop Series 3: “Targeting Floral Customers: Understanding Generational Buying Patterns”
3:15 p.m.-5 p.m. Emerging Leaders Program Capstone and Graduation
4 p.m.-5 p.m. Fresh Ideas in Action Reception
5 p.m.-6:30 p.m. PMA Foundation Young Professionals Reception
5:30 p.m.-6:30 p.m. President’s Invitational Reception
6:30 p.m.-8:30 p.m. Welcoming Reception
Saturday, Oct. 24
7:45 a.m.-9:45 a.m. Breakfast General Session
8 a.m.-5 p.m. Innovation @ Work
9:30 a.m.-10 a.m. Rookies & Cookies Reception
10 a.m.-5 p.m. Exposition
5:15 p.m.-7:30 p.m. Floral Networking Reception
5:15 p.m.-7 p.m. Global Connections Reception
5:15 p.m.-7 p.m. Industry Talent Reception
5:15 p.m.-7 p.m. Science & Technology Reception
Sunday, Oct. 25
7:45 a.m.-9:45 a.m. Breakfast General Session
8 a.m.-5 p.m. Innovation @ Work
10 a.m.-5 p.m. Exposition