Pagter offers space-efficient floral presentation options
Pagter offers space-efficient floral presentation options
One of the better ways to increase cash-and-carry bouquet sales through the holidays and beyond is in their presentation. The Pagter display system is a flexible system that has helped boost floral sales in the European market — including major supermarkets in the United Kingdom — and it is now available in the United States.
Pagter’s Procona display system offers space-efficient floral presentation.Pagter Innovations, headquartered in the Netherlands, develops, manufactures and markets packaging systems for cut flowers and it is best known for bringing the Procona transportation system to the U.S. cut flower industry. This same company has developed a display system that incorporates its Proconas — allowing you to pop the Procona right into the display — resulting in lower labor costs and less handling of delicate blooms. Some other advantages of the system include:
• Customizable solutions —from buckets to coolers.
• Flowers are presented at the same height, so they look more uniform.
• More space means fewer bunches hanging above the water.
• Containers are at an angle of 4-5 degrees, so flowers “look” at the consumer.
• Right-height container for different stem lengths.
• Proconas shape allows for more product than traditional buckets, creating the possibility to always have a full display in every season.
• Keeps flowers off the floor for easy cleaning and better accessibility for consumers.
• Custom designs and endless possibilities — from a three-container display at the check out, to a large display of flowers in the center of the store.
Pagter ‘s Procona display system is designed for space efficiency and it could help your floral department keep blooms and sales at their peak year-round.
Cathy Albanese is sales manager at Pagter Innovations Inc. in Allentown, PA. She can be contacted at 610/264-1711 or [email protected].
