Kroger named FFVA's merchandiser of the year
Kroger named FFVA's merchandiser of the year
The Kroger Co., which has worked with producers to promote Florida products, has been presented with the Florida Fruit & Vegetable Association's Merchandiser of the Year Award.
The annual award recognizes the important role that retail merchandising plays in the promotion and sale of fresh Florida produce.
“During the spring alone, Kroger moves more than 1 million crates of Florida sweet corn,” Mike Aerts, FFVA’s director of production and supply chain management, said in a press release. “The retailer’s strong promotion of the crop includes circular ads and store promotions for shoppers. In addition to sweet corn, Kroger also promotes Florida beans, cabbage, radishes, celery and leaf items. It’s that kind of commitment that helps keep our industry strong.”
The award was announced at FFVA’s 72nd Annual Convention in Palm Beach.