Southern Specialties appoints new director of sales
Southern Specialties appoints new director of sales
Southern Specialties, a Pompano Beach, FL-based distributor of a full-line of specialty produce items, has hired Kristen Francisco as its new director of sales.
Francisco, formerly vice president of sales and marketing for Gourmet Trading Co., based in Redondo Beach, CA, will work from Southern Specialties’ office in Pompano Beach starting in October and will be responsible for leading the sales team, developing pricing, inventory management and coordinating promotions with the company’s procurement department.
“We have known and respected, Kristen for years,” said Geno Valdes, vice president of sales and marketing. “She enjoys an excellent reputation in the industry. Her deep experience with many of the products Southern Specialties grows and markets and her great leadership skills will be a significant asset to our company.”