Litehouse names Brent Carr to lead sales and marketing
Litehouse names Brent Carr to lead sales and marketing
Litehouse Foods, a top-selling brand in the refrigerated salad dressing category, has named Brent Carr to the executive role of senior vice president of sales and marketing. In his new role, Carr will report directly to Jim Frank, president and chief executive officer, and lead the company’s fast-paced growth in the dressings, dips, cheese and herbs categories.
Brent Carr
A graduate of Boise State University with a degree in marketing, Carr is a 30-year industry veteran who spent the first 15 years of his career at consumer packaged goods giant Colgate-Palmolive. He then expanded his skill set with deep experience in the produce industry, working at Fresh Express for 10 years, leading its national account teams. Carr joined Litehouse in 2009 to help build the value-added channel and was promoted to vice president of sales in 2012.
“Brent has been instrumental in helping our brand achieve year-over-year double-digit growth in our category, creating deep relationships with our customers and working cross-functionally at Litehouse to achieve outstanding results,” Frank said in a press release. “He is widely respected in the produce business and we are proud to have him lead our sales and marketing teams.”
Carr lives in Idaho with his wife, Lorri. He has four children and a granddaughter. Carr is active in his local community and has been a long-time leader with Boy Scouts of America, and recently completed a leadership program at the Philmont Training Center in New Mexico.
“My focus in this new role will be to align our sales and marketing teams and strive to strengthen our cross-functional relationships with our customers in each channel," said Carr. “Litehouse is a fast-growing brand and I am excited to work with our team to continue to build category leadership and innovation.”
