Publix joins PFK in supporting Feeding America programs
Publix joins PFK in supporting Feeding America programs
Last spring, Publix was able to support Feeding America’s local children’s programs through the Produce for Kids campaign by supplying 1.2 million meals to local families and children in need.
On Sept. 24, Produce for Kids and Publix will launch a second 2015 in-store and digital campaign to educate local families on the benefits of healthy eating while raising funds for local Feeding America member food banks.
Since 2002, Publix has raised more than $2.4 million through the Produce for Kids campaign for children’s organizations within the Publix footprint. Eleven participating fresh fruit and vegetable suppliers, representing every major category of fresh produce, support the Produce for Kids campaign, which will run through Oct. 28. Publix grocery shoppers are encouraged to support these brands by eating more nutritious fruits and vegetables.
“We’re thrilled to team up with Publix again this year to advocate the importance of healthy eating in the Publix market,” John Shuman, president of Produce for Kids, said in a press release. “Through the Produce for Kids campaign, we can help families choose healthier food options in their local grocery store while supporting local Feeding America food banks to help end hunger.”
Shoppers should be on the lookout for Produce for Kids signage, featuring The Very Hungry Caterpillar, in the produce section of all Publix stores to find out more information on the campaign. The display will direct shoppers to www.produceforkids.com, featuring more than 150 RD-approved recipes, meal planning tools, campaign information and healthy tips from real parents.
“Our Produce for Kids partnership allows us to educate our customers about the importance of beginning healthy eating habits early,” Maria Brous, media and community relations director for Publix, added in the press release. “The month-long campaign provides resources that introduce fresh fruits and vegetables to families and also allows us to give back to our local communities through a donation to Feeding America’s programs that support children.”
During the campaign time period, The Very Hungry Caterpillar will interact with kids at two Produce for Kids in-store appearances on Sept. 26 at the Publix located at 1125 Park West Blvd., Mount Pleasant, SC and another in the Orlando, FL area. For more information, visit www.produceforkids.com/Publix.
The following companies proudly support the Produce for Kids campaign and raise funds for local Feeding America food bank programs: Avocados from Mexico; Chiquita Fresh; Coast Tropical; Crunch Pak; Del Monte Foods; Chiquita Fresh-Fresh Express; Shuman Produce; J&D Produce Inc.; Tasti-Lee Tomatoes; Ventura Foods; Wonderful Pistachios.
