Del Monte Fresh bringing back Halloween costume promotion
Del Monte Fresh bringing back Halloween costume promotion
Del Monte Fresh Produce N.A. Inc. is hosting its fourth annual Go Bananas! Halloween Costume Giveaway in an effort to encourage healthy eating and living during the Halloween holiday and to promote Del Monte premium bananas as alternatives to traditional Halloween treats. The sweepstakes will give consumers the chance to win a Del Monte branded banana costume to wear for their Halloween festivities.
The Go Bananas! promotion will randomly award a banana costume to 1,000 Del Monte social media fans who enter online at www.freshhalloween.com. To obtain an additional entry, users can submit a photo of themselves as a banana using the template provided on the website, a new feature for 2015.
“We have seen a tremendous amount of positive feedback from consumers and we are excited to bring the promotion back for another year,” Dennis Christou, vice president of marketing for North America, said in a press release. “Consumers love dressing up as bananas and it is a great opportunity to reward our loyal fans while at the same time promoting healthy Halloween treats. We haven’t seen anyone turn down a Del Monte banana costume yet, or the chance to pose in one.”
The promotion will be supported throughout the United States and Canada with secondary banana stickers, point-of-sale material to liven up banana displays for Halloween, in-store life-sized banana photo opportunities, and through Del Monte’s social media platforms.
The three-week promotion began Sept. 9 and will end Sept. 30, in order to guarantee delivery in time for Halloween.
For more information about Del Monte’s Go Bananas giveaway, visit www.freshhalloween.com.