Produce News Facebook  Produce News Twitter  Produce News LinkedIn  Produce News Instagram

California Giant a finalist for Website Design of the Year Award

After collecting hundreds of submissions, Hubspot announced that DMA Solutions Inc. is a finalist for Website Design of the Year for its strategy and creative design on the California Giant Berry Farms website.

California Giant Berry Farms’ new website updates include personalized greetings and relevant content utilizing consumer data from Hubspot, and featuring high-impact photography, recipes and convenient navigation with drop-down menus for ease-of-use. As a result, the company experienced 77 percent growth in website traffic and quadrupled its contact conversion rate.

“We are now able to be more strategic by providing berry lovers with content that they prefer and that is helpful, using the Hubspot platform for conducting permission-based online marketing,” Cindy Jewell, vice president of marketing for California Giant Berry Farms, said in a press release. “Ultimately, we are adding value to the fresh, delicious California Giant berries that people love and thereby increasing and solidifying brand loyalty.”

DMA Solutions Inc. continues to invest and partner with Hubspot as part of a long-term commitment to enhance the consumer online experience with its fresh produce clients. As a premier marketing software, Hubspot provides the tools needed to take a creative idea and transform it into a personalized experience that can be measured and nurtured.

“Fresh produce marketing is advancing and California Giant Berry Farms' website is a direct reflection of this progress,” Dan’l Mackey Almy, president and chief executive officer of DMA Solutions Inc., said in the press release. “DMA Solutions Inc. has established a cost-effective way to produce results-based website designs that truly reflect an advanced level of marketing that is accessible to brands across the fresh produce industry.”

Winners of this year’s Hubspot Impact Awards will be announced at the INBOUND 2015 conference Sept. 9 in Boston.

Print
Read more

Kroger expands rewards program

The Kroger Co. rewards program members now have more flexibility in how they use their rewards. Members can now redeem their Points for dollars off groceries in-store and online, in addition to fuel discounts at the pump. 

Taylor Farms celebrates annual scholarship program

Taylor Farms has awarded scholarships to 32 new recipients through its 2026 annual scholarship program. As a leading global producer of ready-to-eat salads and healthy fresh foods, Taylor Farms awarded $575,000 to students this year, bringing the total scholarship funds awarded to date, to nearly $5.3 million since the program’s founding. 

Oboya Horticulture brings Bioglitter to the U.S. floral market

Oboya Horticulture has become the exclusive U.S. floral industry partner for Sigmund Lindner GmbH's Bioglitter, expanding its portfolio with a new generation of decorative glitter designed for florists, bouquet makers, growers and retailers across the United States. The launch reflects Oboya's broader focus on delivering practical solutions that help growers and floral professionals adapt to evolving market and regulatory demands.

Progressive Produce plans to showcase compostable packaging at OPS

By
Chris Koger

Progressive Produce plans to display organic potatoes, onions, sweet potatoes and other items at the Organic Produce Summit. The company is also showcasing new compostable packaging.

The compostable tray pack formats will be available for Progressive Produce’s Nature’s Bounty Organic Russet potatoes and Mim’s organic Japanese sweet potatoes. Both are 4-count tray packs.

Giorgio celebrates American tradition ahead of nation's 250th anniversary

As the United States approaches its 250th anniversary in 2026, Giorgio is reflecting on nearly 100 years as an American company, proudly serving communities nationwide with quality, innovation and a commitment to bringing fresh food to the table.

Founded in 1928 by an immigrant family with a passion for hard work and fresh food, Giorgio has grown alongside America for nearly a century. From humble beginnings, the company has built a legacy rooted in perseverance, opportunity and the entrepreneurial spirit that continues to define the American story.

Royal FloraHolland introduces renewed tariff model from 2027

Royal FloraHolland will introduce a renewed tariff model for members, buyers and suppliers beginning Jan. 1, 2027. The Members’ Council took the final decision during its formal meeting on June 18. The renewed model is intended to keep the cooperative strong and to place costs where they are incurred. In the coming months, Royal FloraHolland and the Members’ Council will work together to develop the 2027 tariffs within the renewed model.

Better alignment with differences

Copyright © 2025 The Produce News • Covering Fresh Produce Around the Globe Since 1897