Go Broncos... Go Colorado fruits and veggies
Go Broncos... Go Colorado fruits and veggies
The Colorado Fruit & Vegetable Growers Association is reaching out to broad audiences in Colorado and eight other states with a focused message: Fall in love with Colorado produce.
Adrian Card, who works as an agent with Colorado State University Extension in Boulder County, serves as a partner on the association’s board of directors. He talked about the unique partnership the association has developed with 850 KOA Radio and the Denver Broncos Radio Network to promote an array of fresh produce, including Colorado-grown potatoes.
Adrian Card
“KOA is the home radio station for the Denver Broncos Radio Network,” he told The Produce News. “It seemed like the logical fit for identification to radio listeners visiting our website.”
During the Broncos pre-season and regular season games, fans will hear a specific ratio ad. “Each will promote specific fruit and vegetable crops to a broad audience, encouraging them to buy Colorado produce,” Card stated. “Here is our first ad on peaches, apples and pears:
“'Although you didn’t pick it right off the tree, it tastes like you did. Now is the time to enjoy the sweetness and unrivaled flavor of Colorado peaches, apples and pears fresh off the tree before the season is over. Look for the Colorado Proud logo when shopping for Colorado peaches, apples and pears at your supermarket and buy them at your local farmers market or produce stand. Find tips for choosing, preparing, preserving and more healthy eating success with Colorado produce, at coloradoproduce.org and click on the 850 KOA logo'.”
Card said ads will feature Colorado potatoes later this fall. “We think each radio spot reaches about 80,000 listeners,” he said of the campaign.
